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Could you please give us a summarize what’s the main difference between the three different measure scales and how to select the method based on our situation?
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The biggest difference between the three methods is whether they are positive or negative. PANAS is half positive and half negative. MAACL has two positive scales and three negative scales. POMS is mainly negative.
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If you want to go beyond that, you could look at the specific words. And depending on what product category you work in, different words will appeal to you. And the way you find that out is by doing focus groups with your consumers and your products. And you say ‘how does this product make you feel? What emotions are you feeling or thinking?’ When you think of the product and the consumers begin to give you words, and then you know which kind of words should be on an emotion questionnaire for your product. Now that's the ideal situation. Everyone wanna pick one of the existing methods and not make the effort, time, money to develop something for their category. Different products categories are associated with different emotions.
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